THAIFEX - Anuga Asia Debuts the Alternative Protein Flavour and Taste Contest, Announces Winners

Bangkok, Thailand – THAIFEX - Anuga Asia has successfully hosted an inaugural Alternative Protein Flavour and Taste Contest, whereby trade visitors sampled and voted for the best alternative protein products as part of the Future Food Experience+ programme. The competition evaluated entries based on taste, texture, aroma, and innovation. We are excited to announce the winners of each category:

Taste:

·        CPF Global Food Solution Public Company Limited for their Thai Green Curry Gyoza.

The Thai Green Curry Gyoza combines the traditional flavours of Thai green curry with the delicate texture of gyoza. These dumplings are plant-based and filled with a flavourful blend of spices and herbs to offer a delightful taste experience.

Texture:

·        HA LI FA PTE LTD for their EPL Mushroom Ball and EPL Vegetable Ball.

These products are crafted to provide a perfect balance of texture and flavour. Made from high-quality ingredients, they offer a satisfying bite or are a versatile addition to various dishes. EPL offers a zero per cent cholesterol food made from plants, are free from trans-fat, and contain dietary fibre that is good for your gut.

Aroma and Innovation:

·        MORNING ARCH SDN. BHD. for their Hello M'arch Quinoa Noodle Meal Kit (Assorted Flavours).

The Kit features non-fried noodles made from high-protein wheat flour and organic quinoa. Each meal kit is packed with fresh ingredients and vibrant spices, delivering an aromatic and flavourful experience. The meal kits are designed to be healthy and convenient, with no added MSG, artificial colouring, or preservatives.

These exceptional products set new benchmarks for alternative protein products in the food and beverage industry and showcase the incredible potential and creativity in developing plant-based foods.

“It is such an honour for hello m'arch to have won two categories in the Alternative Protein Taste Contest this year, said Kian Tan, Director of Morning Arch Sdn. Bhd., the makers of hello m’arch. This recognition inspires us to develop and produce more innovative plant-based and high nutrient values products. Our objective is to educate and encourage people to adopt a healthy, sustainable lifestyle through our functional products.”

Winning this award has significantly increased our visibility at THAIFEX - Anuga Asia. We've seen a surge in interest, not only from our existing customers but also from new buyers across Europe, the Middle East, and Australia. This has opened up numerous leads and opportunities, with many serious and quality buyers keen on our new & existing products, such as our Quinoa Noodles Meal Kit with assorted flavours, Keto Caffè Latte, Quinoa Ring snacks, gluten-free Quinoa Cookies and more We are excited about the potential to expand our business and finalise deals with these new connections.”

The organisers of THAIFEX - Anuga Asia congratulate all the winners for their outstanding contributions to the future of food!

For more information, please contact:

International PR Agency Illka Gobius Managing Director, PINPOINT PR illka@pinpointpr.global SG: +65 9769 8370

Organizer Faith Lim Tel: +65 9230 6126 E-mail: faith.lim@koelnmesse.com.sg

For more information about THAIFEX - Anuga Asia 2024, including details on exhibitors and conference programmes, and to register your attendance, please visit https://thaifex-anuga.com.